If your power supply supplier is pushing back on price reductions this quarter…
Don't be angry.
There is a bloodbath happening upstream.
Infineon — one of the world's largest semiconductor manufacturers — just announced a significant price hike across key power management ICs.
Because Infineon makes the "heart" of your adapters:
Without these two components, your power supply simply cannot function.
Thanks to the AI boom, data centers around the world are hoarding these chips at unprecedented scale. Every new AI server needs advanced power management — and that means massive quantities of MOSFETs and PWM controllers.
The result is a brutal supply squeeze. For every watt of power you produce, the core material cost is rising.
If a supplier isn't raising prices, ask yourself why.
They are either:
Absorbing the cost — which means cutting corners elsewhere, leading to lower quality.
Using risky substitutes — alternative chips that may not meet your reliability or safety standards.
Neither option is good for your business.
At KRECO, we won't hide the numbers.
We pass on the real cost — because transparency builds trust.
But we guarantee the allocation — because you need certainty, not surprises.
Let's navigate it together.
Choose KRECO. Where honesty meets reliability — even in a crisis.
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